We have had much debate over what the Republican Party needs to do to win elections. But we all agree that the Media-Entertainment Industrial complex will prevent any improved message from reaching the masses. The Democrat Party is an arm of this machine and the means through which the media and Hollywood control the nation. They set the narrative and this has enabled them to turn America into a Progressive nation.
Many Conservatives have engaged in the culture war. Although they were able to name the enemy, the tactics they used backfired. The Media-Entertainment Industrial Complex was able to paint Conservatives as grouch scolds and picking on them. This worked and has poisoned an entire generation to Conservatism and the Republican Party. A better tactic would have been to set up a parallel Media-Entertainment Industrial complex. In short, a Conservative counter culture needs to be established to smash the Progressive narrative.
Progressive have pushed their agenda in the popular culture through storytelling. Through movies, novels and music, the Left has pushed it’s ideas without people realizing it. This is a tactic the Right needs to emulate. We need to start storytelling and push our worldview without people realizing.
It’s been weeks since our “surprise” loss on November 6. The conservative crack-up began in real time, as we watched Karl Rove, à la Captain Queeg, insist that his employer, Fox News, was calling Ohio, and the election, for President Obama prematurely.
Then came the fingerpointing, and the conjecture. Our pundits covered every scenario. We were too conservative. We weren’t conservative enough. The social issues killed us. We didn’t hit the social issues hard enough. We had a candidate problem. A woman problem. A Hispanic problem. It will continue for months, this self-abuse masquerading as self-examination. And liberals will eat it up, watching us wallow in self-doubt.
But if there is one thing conservatives can agree on post-election, it’s this: The dominance of the Left in the storytelling arena is making a difference at the polls. It’s impossible to measure, but anyone who doesn’t think it skews outcomes is living in an alternative universe.
The fact is, it’s easier to sell a political narrative to America when it comports with the cultural narrative we see and hear every day.
Plato understood the power of storytellers. It’s why he wanted to ban them in his dream society. Wisely, the Left understands the importance of storytelling and dominates almost every aspect of it in the culture, from content creation to distribution. Regrettably, too few conservatives think storytelling matters.
We’ve invested billions in our great think tanks but little in the task of translating that work into stories the average American will care about. Yes, we have Fox News and political talk radio — important outlets, but outlets that narrowcast to the conservative base and are driven by politics and opinion, not storytelling.
Conservatives have a profound storytelling deficit, yet all we do is whine and complain about it. It’s part of our DNA, our whining about the culture, as if we’re incapable of reverse-engineering the Left’s success.
You’d think our wealthiest conservatives would want to mimic that accomplishment in other areas of our culture. Why not create an alternative to NPR? It reaches 33 million people with its feigned neutrality. Or The Daily Show? Ridicule is a powerful weapon, and the Left offers Americans much to laugh about.
Conservatives and Libertarians need to create a counter culture. The Progressives, via the Media-Entertainment Industrial complex, set the cultural agenda. The answer is to be the rebels against the system. It is time to turn the tables on the Left and paint them as oppressors and us as the liberators. This can be done by creating movies depicting Progressives as evil and screwing people over. Storytelling will be the way to spread Rightwing ideas in the American culture.
Fight the power should be the Conservative motto!