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RNC to create a digital strategy

by Rodan ( 36 Comments › )
Filed under Democratic Party, Elections 2012, Elections 2016, Progressives, Republican Party at March 13th, 2013 - 6:00 pm

Organizing for Action has become a practically invinsible political machine. Through the use of data mining and tailoring messages that fit their target demographic, OFA has created an anti-Republican coalition. This anti-Republican alliance is what fueled Obama’s 2012 win. That said, it’s an unstable alliance that if you target certain groups in thet alliance and peel off a significant portion, OFA’s anti-Republican coalition would fall apart. But doing so requires building infrastructure and identifying an issue that can divide that coalition. In the meantime OFA is now claiming its non partisan which is a joke. It is the glue that holds the anti-Republican coalition together.

To counter the OFA machine, the RNC is finally putting together a digital strategy. They are now seeking a Technology officer to build and coordinate this new digital  infrastructure.

As part of a rebuilding effort after its 2012 electoral losses, the Republican National Committee on Tuesday announced plans to put an enhanced digital strategy at the center of its operation, led by a new chief technology officer.

[….]

The R.N.C. aims to hire its new technology officer by May 1, after a search that will include Silicon Valley executives and experts in data analysis. Extensive political experience is not necessarily a requirement. The ideal candidate, Ms. Kukowski said, could be someone who “maybe has been an outsider and is maybe able to come in and change the way that we think.”

Republicans learned the hard way in 2012 how valuable a robust technology operation can be, as the Obama campaign used Web analytics, voter data, social media and online fund-raising to more effectively organize voters, drive turnout and increase donations. The Obama campaign also hired a chief technology officer, Harper Reed, from the tech sector and a team of engineers to build a technology infrastructure to drive the president’s re-election effort.

[….]

Reince Priebus, the committee’s chairman, turned to party elders like Ari Fleischer and Haley Barbour to conduct the so-called Growth and Opportunity Project – a point of derision among younger, more tech-savvy conservative activists. But, said Ms. Kukowski, fresh from a meeting about the review, “a recurring theme throughout this report is getting the youth influence.”

They key is to get younger views into the GOP hierarchy. This will require a change in the current culture of the GOP. Too many in the Republican party are dismissive people under 40. This has allowed the Democrats to create an advantage among younger voters. By bringing younger people to the table, many of whom are tech savy, they will get a more accurate view of what sells with different elements of the electorate. The best organizations combine experience with new talent. I do not know if the GOP’s answer to OFA will be effective in time for 2016, but it is a start. The next thing the GOP needs to do is eliminate the Corrupt Consultant Class who are only interested in making money and not winning elections. People like Karl Rove need to be kicked to the curb.

I wish the Republicans had taken this approach a few cycles ago, but at least they are now trying to rectify this situation. The key is not only to match OFA, but to surpass them. OFA’s fatal flaw is that the people who run it are arrogant Hipsters who believe they are superior. I will in the future do a post on how to rip the anti-Republican coalition apart. It’s much easier than most people think, but it will require a major change in outlook from Republicans.

(Hat Tip: Legal Insurrection via Eaglesoars)

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36 Responses to “RNC to create a digital strategy”
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  1. Bumr50
    1 | March 13, 2013 6:09 pm

    Gut reaction to headline: rolled my eyes.

    I will read on, but unless there are major personnel changes I can’t see this working very well.

    Just being honest.

    I totally get the absolute NEED for this, I just can’t see this group getting it done and done well enough to not look stupid.


  2. Bumr50
    2 | March 13, 2013 6:11 pm

    @ Bumr50:

    “Leadership” at the national level, I mean.

    My confidence in them is ZERO.


  3. Bumr50
    3 | March 13, 2013 6:13 pm

    Note Reince goes to two old guys to figure out how to attract the youth vote.

    Reince Priebus, the committee’s chairman, turned to party elders like Ari Fleischer and Haley Barbour to conduct the so-called Growth and Opportunity Project – a point of derision among younger, more tech-savvy conservative activists. But, said Ms. Kukowski, fresh from a meeting about the review, “a recurring theme throughout this report is getting the youth influence.”

    Thinking FAIL.


  4. eaglesoars
    4 | March 13, 2013 6:19 pm

    Thanks for the hat tip.

    everyone be sure to read the comments. Some are very informative and some are just priceless!


  5. Da_Beerfreak
    5 | March 13, 2013 6:29 pm

    The D’Rats learned a long time ago how to ‘Game’ the system. Until the GOPee learns how to beat the D’Rats at their own game all the RNC is doing is creating another ‘Cargo cult’. :roll:


  6. lobo91
    6 | March 13, 2013 6:36 pm

    Da_Beerfreak wrote:

    The D’Rats learned a long time ago how to ‘Game’ the system. Until the GOPee learns how to beat the D’Rats at their own game all the RNC is doing is creating another ‘Cargo cult’.

    Of course, we are at a disadvantage, having souls and all…


  7. Da_Beerfreak
    7 | March 13, 2013 6:42 pm

    @ lobo91:

    honesty is a serous disadvantage when it comes to winning at dirty politics. :evil:


  8. waldensianspirit
    8 | March 13, 2013 6:45 pm

    Where’s my Jebby Bush phone?!?!?!?!???


  9. lobo91
    9 | March 13, 2013 6:47 pm

    Da_Beerfreak wrote:

    @ lobo91:

    honesty is a serous disadvantage when it comes to winning at dirty politics.

    OFA definitely has the advantage, being able to just make shit up and have their voters believe it. Not sure how we counter that, really.


  10. waldensianspirit
    11 | March 13, 2013 6:53 pm

    lobo91 wrote:

    Not sure how we counter that, really.

    That’s how I see it. This is all hoping to go on as usual not facing the facts; Obama bought the votes from day one.


  11. Bumr50
    12 | March 13, 2013 6:59 pm

    waldensianspirit wrote:

    This is all hoping to go on as usual not facing the facts; Obama bought the votes from day one.

    What do you suggest we do?

    The GOP can’t NOT compete in the digital arena.

    I submit that by NOT engaging the Progs at this level that the GOP would be “not facing facts.”

    That’s not to say I’m hopeful (see my take above,) but I do think it makes a difference that we try and engage rather than simply ceding a huge social and cultural conduit to the bastards.


  12. 13 | March 13, 2013 7:04 pm

    @ lobo91:

    Do the same.


  13. Fritz Katz
    14 | March 13, 2013 7:04 pm

    Here’s the Democrat digital strategy plan —

    The opportunities for the executive branch abusing its domestic surveillance powers to gather sensitive information on Americans for political purposes are endless; and it’s not like we’re talking about people who let a little thing like “ethics” get in the way of their designs on power.

    The President has put in place an organization with the kind of database that no one has ever seen before in life, That’s going to be very, very powerful,” Maxine Waters said.

    “That database will have information about everything on every individual on ways that it’s never been done before and whoever runs for President on the Democratic ticket has to deal with that. They’re going to go down with that database and the concerns of those people because they can’t get around it. And he’s [President Obama] been very smart. It’s very powerful what he’s leaving in place.”

    httpv://www.youtube.com/watch?v=WK9AYDF2YCQ


  14. waldensianspirit
    15 | March 13, 2013 7:05 pm

    @ Bumr50:
    Ask Jebby Bush what he wants you to do. He will win GOP nomination because the Democrats will pick and vote for him in GOP meetups.


  15. 16 | March 13, 2013 7:06 pm

    @ Bumr50:

    Yup. They should talk with Republicans in their 20’s and 30’s on how to win young voters.


  16. 17 | March 13, 2013 7:07 pm

    @ Fritz Katz:

    Hey, would you like to do a guest post on the failure of ORCA? I think it would fit in with the theme I have been writing about.


  17. 18 | March 13, 2013 7:07 pm

    waldensianspirit wrote:

    @ Bumr50:
    Ask Jebby Bush what he wants you to do. He will win GOP nomination because the Democrats will pick and vote for him in GOP meetups.

    Plus Karl Rove is behind him.


  18. Bumr50
    19 | March 13, 2013 7:07 pm

    @ Fritz Katz:

    Someone should ask her what a database is.


  19. 20 | March 13, 2013 7:09 pm

    @ Bumr50:

    I totally get the absolute NEED for this, I just can’t see this group getting it done and done well enough to not look stupid.

    I agree with you. I just did this post because I am focused on Political Cyber warfare.


  20. lobo91
    21 | March 13, 2013 7:10 pm

    Bumr50 wrote:

    @ Fritz Katz:

    Someone should ask her what a database is.

    I doubt that she could correctly identify the sound a dog makes.


  21. 22 | March 13, 2013 7:12 pm

    @ lobo91:

    You see this?


  22. lobo91
    23 | March 13, 2013 7:14 pm

    @ Rodan:

    In other words, Obama’s doing all the stuff the left screamed about Bush doing (and which he mostly didn’t actually do).


  23. 24 | March 13, 2013 7:26 pm

    lobo91 wrote:

    @ Rodan:
    In other words, Obama’s doing all the stuff the left screamed about Bush doing (and which he mostly didn’t actually do).

    Yup, they projected what they had planned, onto Bush.


  24. buzzsawmonkey
    25 | March 13, 2013 7:28 pm

    Senator Ted Cruz tears Obamacare several new O-holes.

    Lengthy video, but well worth it.


  25. 26 | March 13, 2013 8:04 pm

    The RNC, or better yet a conservative group, needs to get their crap together & start making use of today’s technology.


  26. 27 | March 13, 2013 8:12 pm

    mfhorn wrote:

    The RNC, or better yet a conservative group, needs to get their crap together & start making use of today’s technology.

    Agree.


  27. eaglesoars
    28 | March 13, 2013 8:17 pm

    mfhorn wrote:

    The RNC, or better yet a conservative group

    That poses an interesting question. What are the legal pros/cons of one vs. the other?


  28. Bumr50
    29 | March 13, 2013 8:50 pm

    httpv://www.youtube.com/watch?v=ElzgD4A8xkQ


  29. 30 | March 13, 2013 11:47 pm

    I agree with this much: the Democrats have isolated the Republican base and have ginned up contempt against it.

    The main meme I am seeing around the ‘web is “privilege”. If a Republican says something dumb, it’s because he is “privileged” and doesn’t understand women / minorities / the poor.

    It’s usually coupled with “white” to make “white privilege”, and in my opinion this is toxic. That more than anything is what has given us flash-mobs (and has pushed me personally far to the right of maybe where I should be).

    There needs to be a serious national Republican effort to push back against Leftist minions’ use of “privilege” and especially of “white privilege”.


  30. 31 | March 14, 2013 12:09 am

    @ Zimriel:

    OFA is good at what they do my friend. Your observation doe not contradict mine at all.


  31. 32 | March 14, 2013 12:15 am

    @ Zimriel:

    There needs to be a serious national Republican effort to push back against Leftist minions’ use of “privilege” and especially of “white privilege”.

    Turn it against them. Point out how White Democrats (Hipsters)live good and send their kids to great schools, while “Non White” Democrats struggle and their kids go to crappy school. Create resentment against the White Privileged Democrats.

    I will expand on this in a post.


  32. 33 | March 14, 2013 3:15 am

    Completely off topic, S.Weasel on her blog mentioned she was pleased with the new pope’s selection of the name Francis, because now everytime there’s a papal edict issued, she can trot out the memorable line “Lighten up, Francis.” Heh.


  33. 34 | March 14, 2013 5:23 am

    Good morning everyone. Sculptures aplenty in the downtown Toronto Core.


  34. 35 | March 14, 2013 8:08 am

    Slow morning again. I see DiFi wants America to “rise up” and help her take away all those Eee-vil AR-15s. America may indeed “rise up”, but it’s one of those Chinese curse things – “Be careful what you wish for, because you just might get it.”


  35. 36 | March 14, 2013 12:10 pm

    Bumr50 wrote:

    Gut reaction to headline: rolled my eyes.
    I will read on, but unless there are major personnel changes I can’t see this working very well.
    Just being honest.
    I totally get the absolute NEED for this, I just can’t see this group getting it done and done well enough to not look stupid.

    What I think.

    Rodan wrote:

    @ Zimriel:

    There needs to be a serious national Republican effort to push back against Leftist minions’ use of “privilege” and especially of “white privilege”.

    Turn it against them. Point out how White Democrats (Hipsters)live good and send their kids to great schools, while “Non White” Democrats struggle and their kids go to crappy school. Create resentment against the White Privileged Democrats.
    I will expand on this in a post.

    That could work, but it requires finding effective personnel who can make it happen. The party regulars are allergic to effectiveness. They’re also allergic to carrying the fight to the enemy.

    waldensianspirit wrote:

    China is building one of the world’s largest drone fleets aimed at expanding its military reach in the Pacific and swarming U.S. Navy carriers in the unlikely event of a war, according to a new report.

    They are already a superpower in everything but name.


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