How to Improve Your Donor Communications this New Year

January 11, 2017

Now that the New Year is upon us, many business owners are thinking about which strategies they should be implementing to ensure that their organizations keep thriving. If this is one of your professional objectives for 2017, it’s important to know that focusing on donor communications can help ensure that your organization continues to receive a steady stream of revenue. Below you will find just three of many strategies you can use to improve donor communications this New Year:

1. Make Strategic Use Of Language.

One great way to improve donor communications this year is by making strategic use of language. As noted in Bloomerang, there are several words that Americans associate with being a moral person. They are:

• kind
• caring
• compassionate
• helpful
• friendly
• fair
• hard-working
• generous
• honest

Make frequent use of these words in your donor communications. Doing so will help influence the viewer/reader to donate so that she or he can feel like a good person.

2. Tap Into The Donor’s Helping Gene.

In addition to making strategic use of language, make sure that you tap into the donor’s helping gene. As noted by many psychologists and scientists, humans are hardwired with a “helping gene” that makes them want to assist people who are in need. When we fail to help individuals who need something, we tend to feel badly. As such, it’s a good idea to let your prospective donors know that you need them. Also make sure that they understand how their contribution will help an individual who is in need. Doing so will make them think twice before dismissing you. One great phrase to repeat in your donor communications would be “Because of you, we are able to keep doing our work on behalf of people who are in need. Without you, this important work could not happen.”

3. Thank Your Donors.

As noted in Fired Up Fundraising, finding ways to thank your donors can motivate them to give again. Luckily, there are hundreds and hundreds of ways that you can say thank you to your donors. One of the simplest and most effective is by sending your donors a thank you card. These “warm and fuzzy” messages will let the donor know that you really value the support they offer rather than simply viewing them as a human ATM. Also note that sending out the thank you card keeps you in communication with the donor. This ongoing contact makes repeat donations more likely!

Don’t Delay: Start Improving Donor Communications Today!

If you’re ready to make 2017 the year that you optimize donor communications, now is the time to put your strategic plan together. You can utilize some or all of the three strategies outlined above to ensure that you continue to receive funding for your worthy cause!

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